Industry-specific baselines and the context of your broader strategies are critical to gaining insight from your gross profit margin.

Jack Perkins
Founder, CEO
Expertise and Discussion Topics: Executive Leadership, Strategic Finance, CFO Leadership, Capital Strategy, Financial Strategy, Scaling Finance Teams
About Jack
Prior to founding CFO Hub, Jack served as the CFO and Controller of rapidly growing enterprises in California, steering them through multiple institutional financings and revenue growth. These experiences have equipped him with the skills necessary to meet the needs of even the most intricate business models.
Jack began his career in public accounting and is a licensed CPA in the State of California.
Education

Bachelor of Science (BS), Accounting & Business Administration
2004 – 2008
Activities and societies: Beta Alpha Psi
Licenses & Certifications
California Board of Accountancy
FINRA
Experience
- Founder & CEO
CFO Hub - Managing Director
Adaptive Capital Partners - Managing Director
GovCFO - CFO
Tourmo - CFO
RedHill Realty Investors - Controller
Events.com - Assurance
PwC - Assurance
RSM US LLP
Latest Articles from Jack:
How and When to Find a CFO For Your Startup
Hiring a Chief Financial Officer (CFO) can be a decision that does not just pay dividends, but completely reshapes the integrity and operational power of your enterprise.
General Venture Capital Investment Criteria. Does My Business Fit the Bill?
If you are an up-and-coming entrepreneur looking for venture capital investment, you will want to understand how these firms operate. By understanding what they are looking for in business ventures, you can identify opportunities to position your company as the perfect suitor for investment.
CFO or Controller? Which is Right for your Business?
Determine whether a CFO or Controller is right for your business by understanding their distinct roles, responsibilities, and how each can benefit your company.
8 Tips for Raising Startup Capital
Raising money is not necessarily formulaic—investors differ, strategies vary, and how you lock in funds might be completely unique to your specific circumstances.
5 Actionable Growth Strategies
Learn what types of actionable growth strategies can benefit your business, and how to implement them for success.