A financial controller works as the lead accounting executive of a business. They are responsible for overseeing all accounting operations to ensure the business is running as effectively and efficiently as possible.

Raising money is not necessarily formulaic—investors differ, strategies vary, and how you lock in funds might be completely unique to your specific circumstances.

It should be no surprise that every business has areas in which it could optimize. In all likelihood, there are dozens of ways your own company could enhance its internal workflows, processes, and strategies.

A weathervane points to which way the wind is blowing. And when it comes to running a company, key performance indicators (KPIs) signal which way the money is flowing.