San Diego’s business community is thriving, from tech startups to manufacturing firms and professional services companies. But behind every growing business is a reliable accounting partner that helps manage the numbers, provide clarity, and support decision-making....
Measuring CFO performance requires more than traditional accounting metrics. Many companies still use manual methods like spreadsheets to track KPIs, but there's a global shift towards automation for monitoring financial performance. The modern CFO serves as...
Business profitability serves as the ultimate measure of a company's financial health and long-term viability. According to the latest stats, 65% of small businesses are profitable, representing a significant improvement from previous years. Understanding what...
Keeping a business financially stable and growing calls for a clear and nuanced understanding of cashflow forecasting. From the vantage of a CFO, cashflow forecasting is a process at the heart of everything from successfully weathering market downturns and periods of...
What Do VC Firms Look for in a Company? CFO-Backed Financial Metrics That Matter Venture capitalists are not in the business of losing money. When deciding where to invest, they first carefully evaluate all of a company’s critical financial data. They’re looking for...
How Fractional CFO Services Can Improve Your Company’s Financial Strategy Though success in business is never guaranteed, there are some predictable constants. One of those is that, with few exceptions, companies that succeed go through sometimes challenging stages of...
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